Marketing Data Analyst, Social and Digital Media: Award-Winning Digital First Agency
Location: Remote - New York, NY Region
Our client is an award-winning digital first agency specializing in strategic insights and curated design for prominent global brands primarily in the fashion, luxury, beauty and liquor/spirits categories. The agency leverages strategy, insight, and design to seamlessly connect brands to their audience and bring them into the near future. The agency works fully remote in the NY metro region to facilitate occasional meetings and client collaborations.
They seek a Data Analyst, reporting to the Head of Strategy, to play a pivotal role helping uncover meaningful insights for the agency’s data-driven creative & strategy, optimizing campaign performance and driving client success across various digital and social platforms. The ideal candidate has 3 to 5 years of experience in analyzing digital and social media data, has a passion and ability to tell a story with data, a strong ability to interpret complex data sets, and can generate actionable insights for prestigious global brands.
Responsibilities:
- Collect, process, and analyze large data sets from various digital and social media platforms (e.g., Google Analytics, Facebook Ads Manager, TikTok Analytics, etc.)
- Develop and maintain dashboards and regular reports that track key performance indicators (KPIs) across digital and social media campaigns and brand handles
- Identify trends, patterns, and insights from data that inform strategy and decision-making for ongoing and future campaigns
- Craft compelling data-driven stories from complex data sets in a clear, understandable way to influence key stakeholders’ strategic decisions across marketing and business decisions
- Effectively use 3rd and 1st party tools to monitor digital and social media campaigns/content
- Provide data-driven recommendations for improving targeting, messaging, posting cadence, and overall social content and campaign effectiveness
- Conduct A/B testing and multivariate testing to evaluate and optimize campaign elements
- Prepare and present detailed reports and insights to clients, demonstrating the value of
campaigns and recommending data-driven strategies
- Translate complex data into clear, actionable insights for clients and internal teams.
- Participate in client meetings to discuss performance metrics, methodology and insights
- Continuously evaluate and recommend new tools, technologies, and methodologies for
improving data collection, analysis, and reporting processes
- Ensure data accuracy, consistency, and integrity across all platforms and reports
- Collaborate with cross-functional teams and agency partners to implement data-driven
solutions that support business goals
Requirements:
- Bachelor’s degree in Marketing, Data Science, Statistics, or a related field
- 3 to 5 years of experience in a data analysis role, preferably within a digital or social media advertising environment
- Experience and interest in fashion, luxury, beauty and liquor/spirits categories
- Expert in best practices for digital and traditional marketing and proactively keeps up with trends and important changes, with an emphasis on digital and social media
- Proficiency in data analysis tools such as Google Analytics, Excel, RivalIQ, Sprinklr, Talkwalker, and data visualization tools like Tableau or Power BI
- Strong understanding of social media analytics platforms (e.g., Facebook Insights, TikTok Analytics, LinkedIn Analytics)
- Experience with A/B testing and statistical analysis methodologies
- Strong analytical thinking and attention to detail to be able to scrub data sets and provide quality reporting
- Ability to interpret and translate data into actionable insights and strategies
- Problem-solving mindset with the ability to work in a fast-paced, dynamic environment
- Excellent verbal and written communication skills, with the ability to explain complex data concepts to non-technical audiences
- Strong interpersonal skills and the ability to work effectively with cross-functional teams and clients
- Experience presenting to and interacting with clients in a professional setting
- Able to work across a number of projects, appropriately prioritizing and balancing workload to meet deadlines
Apply Now
Send your resume to jodi@trurecruitment.com.