Digital Marketing Solutions Architect: Boutique Digital, Social Experiential Agency
Location: New York, NY or Remote
Our client is a full service digital-first marketing agency delivery strategy, creative services, digital media and technology that drive brands forward.
They currently seek a digitally savvy Digital Marketing Solutions Architect focused on ideation, problem-solving and execution of short and longer-term digital marketing strategies. The ideal candidate is a strategic thinker interested in new technologies and consumer behavior with deep understanding of today’s top digital marketing, CRM and ecommerce best practices. The Digital Marketing Solutions Architect will be responsible for strategic direction to the internal team, developing comprehensive marketing strategies and managing digital marketing executions across web/CRO/ecommerce, CRM/email and search.
Responsibilities:
- Lead the digital marketing team in crafting integrated, full-funnel digital marketing strategies and performance plans that build brand experiences and drive business growth for clients online
- Define customer journeys and touchpoints to inform creative direction and content that drives audiences down the digital funnel to conversion
- Work closely with content/social strategists to ensure content creation is supported by SEO/SEM optimization, social and web strategy
- Partner with the account team to understand client challenges and goals, providing short and long term plans
- Collaborate with creative leads to ensure our creative output is delivering on our strategy and is setting our clients up for success
- Grow long-term relationships with our clients, becoming a go-to marketing consultant and advisor
- Apply and stay up-to-date on ecommerce best practices to help guide experience design and UX, feature enhancements, product assortment management, and tracking/analytics across digital properties with the goal of optimizing for conversion
- Partner with Digital Analytics Specialists and web experience leads to stay informed of site health and performance, monitoring KPI’s and giving recommendations to optimize conversion rate
- Oversee and support activation of key tent-pole campaigns and initiatives including implementation of DTC product launches, partnerships and more
- Participation in real-time client “go-live” sessions and serve as subject matter expertise and tech liaison during web launches
Requirements:
- 4+ years of experience with a deep understanding of, and passion for, digital marketing
- A demonstrated history of developing and executing strategic digital marketing programs
- Experience in Shopify, Wordpress, and other CMS platforms
- Experience with Google Analytics and other data analytics tools
- Hands-on management of marketing CRM tools, utilizing user-friendly features to develop and deploy materials
- Bachelor’s degree in Business, Marketing, or related field
- Analytical with the ability to translate data, insights, and business decisions into action.
- Proven ability to work in a fast-paced environment while remaining poised and confident.
- Able to articulate complex subject matter in a straightforward, easily digestible manner for a broad audience
- Positive attitude, attention to detail, good multitasking amd ability to work both autonomously and on collaboration with the team
Apply Now
Send your resume to jodi@trurecruitment.com.