Manager of CRM, Insights and Analytics at a Healthcare Non-profit
Location: Norwalk, CT
Our client is a reputable non-profit organization located in Norwalk, CT, focused on uncovering science and extending lives in the oncology space. The organization drives discoveries for new treatments, accelerates groundbreaking clinical trials and fuels the most robust data-driven initiatives in cancer research.
** Please note that the role is currently remote and will require 1-2 days in the office a week once officially reopened.
They seek a Manager of CRM, Insights & Analytics to be responsible for developing the analytics and reporting required to evaluate marketing and development performance and manage ongoing activities. This individual will be responsible for owning/informing audience list pulls & segmentation, data analysis, and reporting in support of email and other customer acquisition and retention communications. The optimal candidate will demonstrate a thorough understanding of the customer lifecycle, marketing operations and analytics, and has a proven track record working with large databases.
Responsibilities:
-Own daily, weekly and/or monthly reporting for CRM and customer lifecycle; responsibilities include acquisition and engagement, so reporting + optimization recommendations will be a critical to the role Understand key customer segments, uncovering opportunities within the data and working with the team to develop action plans to activate and impact KPIs.
-Develop new segmentation and targeting strategies based on customer data and business needs.
-Develop customer-facing tests to better understand our audiences and maximize customer engagement; collaborate cross-functionally to plan & execute iterative test plans.
-Work with Database, Development and Marketing team to investigate, research and analyze accounts, contacts, leads, opportunities, campaigns, complaints, projects and entities as they are developed to ensure accuracy and validity, and to identify trends.
-Support implementation of new marketing automation programs (email, push, programmatic direct mail, on-site experiences), using data to personalize/contextualize communications.
-Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality / integrity.
-Understand data flows and table structures; monitor data feeds to catch and correct issues. Stay on top of and identify industry trends and standards, including competitive analysis and best-in-class examples
Requirements:
-BA degree in Marketing/Communication, or other, related field
-5+ years digital marketing-specific experience, optimally focused on email marketing, database marketing
-Experience using CRM / customer segmentation & marketing automation tools is critical.
-Salesforce experience strongly preferred.
-Demonstrated success with data/analytics and project management in CRM/retention marketing.
-Understanding of email fundamentals: HTML, segmentation and performance best practices, CAN-SPAM requirements, data usage, deliverability, etc.
-Flexibility and agility to adapt to changing and evolving business requirements and objectives.
-Results-driven with exceptional detail and knowledge around metrics and ROI analysis.
-Ability to synthesize results into retention marketing enhancement recommendations.
-Strong analytical, conceptual, and problem-solving abilities.
-Strong writing and communication skills. Intermediate/advanced Excel experience required.
-Effective time management and organizational skills.
-Precision and accuracy; attention to detail
-Ability to work collaboratively to investigate problems and resolve issues, as well as ability to work independently and self-starter with respect to project management and maintaining project deadlines
-Willingness to test new ideas, learn new technologies, consider new marketing methodologies
Apply Now
Send your resume to jodi@trurecruitment.com.