Manager, Peer-to-Peer Marketing: Large Mission-Driven Research Oncology Organization
Location: Norwalk, CT (Hybrid - in office Tuesdays and Thursdays)
Our client is a reputable and well-funded non-profit organization focused on uncovering science and extending lives in the oncology space. Their work continues to improve and saves lives on a daily basis as well as building on its legacy in genomics and is expanding into immune oncology, as the combination of these two fields will be critical to making precision medicine possible for all patients.
They seek an energetic, hard-working Manager of Peer-to-Peer (P2P) Marketing to help manage the P2P Fundraising team’s marketing plan that drives overall recommendations, referrals and member recruitment as well as increases participation/engagement in fundraising events for entire organization’s “Team for Cures” portfolio (Walks, Endurance and Create Your Own). This individual will manage P2P plan development and multi-channel communication and execution to help meet overall goals of the organization.
Responsibilities:
- Ensure the implementation of marketing plans for P2P programs with the specific goal of increasing recruitment opportunities and growing participation in the program.
- Deployment of material related to the marketing and promotional plan to enhance visibility and increase community awareness and participation in the P2P programs.
- Create, post, and manage social media content to grow the community and drive engagement. - Partner with the digital analytics team to analyze and refine approaches and maximize results.
- Partner with P2P stakeholders and digital execution team, leverage project management tools (e.g., Asana) to manage calendars and deployment of campaign materials.
- Partner with P2P stakeholders to develop appropriate timelines and create signage and out-of-home opportunities for race sites.
- Work with organization’s PR/media partner on outreach (when needed) to support local media efforts – particularly for Walks, “Road to Victories” and “Moving Mountains” initiatives.
- Act as Project Leader to keep stakeholders apprised of the status of all campaign elements.
- Build internal relationships and be the point person for the development of all P2P campaign elements.
Requirements:
- 5+ years experience preferred in non-profit/event marketing and/or an agency of for-profit marketing/account management role.
- Demonstrated skills in project management, marketing, email communications, and social media.
- Ability to set and accomplish goals, track multiple complex projects simultaneously, work with a diverse team and work independently.
- Experience with KPI’s and analytics.
- Creative thinker.
- Strong communication skills.
- Account support “mentality”—know how to develop relationships and work collaboratively with internal stakeholders.
- Self-starter—ability to work independently and lead projects across team members; though building cross-departmental relationships critical as well
- Ability to successfully multi-task and project manage in a dynamic environment.
- Experience with project management tools—(Asana, MS Teams, etc.)—and generally organize work flows and tactical execution.
- Experience with email and social media content development.
- Experience with Donor Drive, Classy helpful but not required.
- Skilled in Excel and PowerPoint, Canva a plus.
- Possess strong organization and time management skills.
- Demonstrated ability to manage social media content creation and partner on analytics and optimization of creative.
- Ability to pull campaign reports and conduct analysis on channel effectiveness.
- Video production/knowledge helpful.
- Strong people/interpersonal skills.
Apply Now
Send your resume to jodi@trurecruitment.com.