Senior Manager to Director, New Business: Leading Influencer Marketing Agency
Location: New York, NY. Hybrid.
Our client is a leading and fantastic influencer marketing platform and full-service influencer agency in NYC that offers a unique self-serve platform allowing clients to run the best influencer marketing campaigns imaginable. They also run managed campaigns-- End to end, from start to finish, initial idea to final report.
They seek a results-driven and highly motivated Senior Manager to Director of New Business to spearhead new revenue opportunities and play a key role in growing the agency’s client base. This individual will be responsible for driving inbound and outbound sales efforts, building lasting relationships with brands, and working cross-functionally to ensure smooth transitions from new business wins to successful execution. This position requires a strategic thinker who is confident in pitching, building pipelines, and aligning the agency’s solutions with client needs.
Responsibilities:
Internal:
- Collaborate effectively with internal teams, including Client Services, Product, Marketing, Strategy, Legal, and Finance, to drive new business opportunities.
- Create and manage Master Service Agreements (MSAs) and Statements of Work (SOWs) for new business partnerships.
- Develop and deliver detailed briefs to the Strategy team to ensure alignment on client objectives and expectations.
- Stay "chronically online"—keep up with industry trends, emerging creators, and social media shifts to identify new opportunities.
- Set up the Client Services team for success by ensuring smooth transitions post-sale, ensuring that all parties are aligned and prepared for client engagement.
External:
- Drive new business revenue through inbound and outbound sales efforts, meeting and exceeding team growth goals.
- Build, nurture, and manage relationships with Ideal Customer Profile (ICP) brands, becoming their trusted partner for influencer marketing solutions.
- Develop and maintain a healthy sales pipeline, accurately forecasting opportunities and managing deal timelines.
- Constantly evaluate sales processes, communication strategies, and team workflows to improve efficiencies and streamline our approach.
- Represent agency at industry events, positioning the company as a thought leader in the influencer marketing space.
- Manage brand budgets, ensuring efficient and strategic breakdowns for campaign execution.
- Spot new business opportunities and creatively solve client challenges with tailored agency solutions.
- Confidently pitch the agency's services to prospective clients and work to close new business deals.
Requirements:
- 6+ years of experience, preferably within an agency sales or client services role or on the brand side. 8+ years at the Associate Director level and 10+ years if Director level.
- Strong network within the influencer marketing industry, with the ability to leverage warm leads and established relationships.
- Excellent communication skills, with the ability to clearly articulate ideas, present confidently to leadership, and adapt communication style based on the audience.
- A deep understanding of the influencer marketing execution process and how it integrates with brand marketing goals.
- A strategic thinker who can identify opportunities, solve problems, and drive business growth.
- Comfortable in high-stakes sales environments with a proven track record of success in driving new business.
- A growth mindset with a passion for continual learning, adapting to trends, and improving processes.
The role reports to the Head of New Business, and the agency also has a Head of Growth, and responsibilities also include management of more junior new business team members. The team works hybrid out of their NYC office.
Apply Now
Send your resume to jodi@trurecruitment.com.