Strategy Director/Head of Strategy: Independently Owned Advertising + Branding Agency
Location: New York, NY.
Our client is an independently-owned, renowned advertising and branding agency specializing in fashion, beauty and luxury clientele.
They seek a dynamic, culturally tuned in Strategy Director/Head of Strategy with a strong interest in brand positioning, brand identity, advertising and 360-storytelling to work alongside our creative team. This person will lead all strategy endeavors inclusive of brand strategy, design strategy, advertising/marketing strategy, and platform development.
Responsibilities:
Lead and oversee the work:
- Lead all strategy endeavors, leading brand strategy, design strategy as well as advertising/marketing strategy for advertising campaigns.
- Platform development: Build brand and creative platforms.
- Perform primary and secondary research inclusive of competitive landscape, culture, and the brand to create a hypothesis about where to take the brand.
- Build creative briefs and collaborate with the creative teams on projects.
- Create communications frameworks and hierarchies.
- Create social media strategies and frameworks.
- Fine-tune communication strategy: connect the essence of the brand to social media, messaging, experiential.
- Narrative writing, building strategy storytelling with clarity and emotion.
- Building brand-house pyramids inclusive of positioning, values, belief, personality, etc.
Requirements:
- 8+ yrs experience creating brands and campaigns
- A rigorous, curious, thoughtful and efficient market and cultural researcher
- A visionary thinker who understands the roles of brands with the ability to push their boundaries.
- Innate curiosity and ability to bring unique inspiration to every project
- A master at uncovering inspiring and actionable insights in regards to brand, consumers and culture
- A concise and compelling writer
- Experience analyzing, distilling and moderating primary research
- A passion for creating brands from the ground up or repositioning existing ones
- Expert in brand book development, from mission/vision/values to pyramids to brand architecture
- Proficient in creating 360 go-to-market strategy tools, from campaign frameworks to channel planning to social strategy
- A comfortable, capable and compelling presenter
- Interest in art, fashion, design and hospitality
Apply Now
Send your resume to jodi@trurecruitment.com.